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What makes a grant proposal effective

From Twitter, by way of this @mnitabach tweet embedding a @hormiga tweet:

The ethos of a proposal is most critical. This is a vague and intangible point, but it reflects the vague and intangible nature of this phenomenon. Some proposals are just very well written and have a nice sound to them, and make a more compelling case. Yes, badly written proposals might get ranked high despite the writing, and amazingly written proposals will tank if fundamental problems with the science are detecte

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